Throw out those beliefs that tell you wealth isn't in your stars. We teach empowering, easy-to-grasp financial strategies for women+ who want to take control, build serious wealth, and carve out their own financial future (because your financial fairy tale should have a happy, hefty ending).
Honestly? We started Dow Janes to help teach our friends how to invest. We couldn't stand by watching financial advice that didn't take into account the unique experiences and strengths of women+.
And so, Dow Janes was born — in Britt's living room amongst a circle of girlfriends who wanted to do something about how they build wealth for themselves.
We've seen you give everything you’ve got—heart on your sleeve, generosity on tap. And we're betting our bottom dollar you've got what it takes to channel that same energy toward your own financial well-being and prosperity, too.
Dow Janes sprang from the minds of two female investors, both in their 30s and sitting atop a combined net wealth over $6 million.
Britt Williams Baker (she/her) is more than a Harvard Business School grad; she's a seasoned investor with a decade of experience and a passion for reshaping financial mindsets.
Her personal mission is clear: to empower those often overlooked by the traditional financial industry, with a practical, step-by-step approach to saving and investing.
As co-founder of Dow Janes, Britt has helped over 8,000 women+ to kick debt to the curb, master money management, and dip their toes into the investment pool for the very first time.
Britt's belief is simple: financial literacy is a right, not a privilege. You deserve the confidence, clarity, and calm that come with financial stability.
Britt's insights have been featured in select publications, including INSIDER, GoBankingRates, Yahoo! Finance, and podcasts like Money You Should Ask and Impact Labs, spreading her message far and wide.
Laurie-Anne King (she/her) is a mindset & empowerment coach and financial education teacher who lights a fire under you to get moving on your money goals.
She’s on a mission to show women that the life they dream of isn't just a fantasy—it's totally within reach.
This serial entrepreneur with a knack for numbers has whipped up not one, but two seven-figure businesses from the ground up, proving financial freedom isn't just for the lucky few.
Her approach to money management and healing go hand-in-hand, fusing solid financial strategies with empowerment coaching, guiding women+ to reshape their finances and their lives.
With Laurie-Anne's guidance, over 10,000 women+ have stepped into their power, waving goodbye to financial stress and hello to a life of abundance and ease.
Certified Financial Coach with over 15 years of experience, personally paid off over $200k in debt. Specializes in values-based spending, getting organized, and getting out of debt.
Certified Financial Planner and financial educator with over 15 years of experience. Specializes in helping women+ build long-term wealth.
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Patti has a combined 20 years of experience as a Financial Advisor and Mortgage Advisor. Specializes in money mindset, investing, income generation, rebuilding credit, stepping into our full potential, and real estate.
Certified Financial Coach, personally eliminated over $183k in debt, doubled her income, and quadrupled her net worth. Specializes in debt and credit coaching.
Certified Transformational and Financial Coach, has worked with hundreds of individuals to use coaching to transform their lives.
Built 5 businesses, specializes in mindset, and helping you start your business or side hustle.
Increased her net wealth by over $40k, paid off $63k of debt, specializes in saving, budgeting, and mindset coaching.
Simplifies Dow Janes programs, guiding you along the Financial Roadmap, helping you stay in a regulated mindset, and connecting you to our supportive community.
Former CPA, accredited investor and fierce financial advocate. Specializing in investing, real estate, money mindset, budgeting, and recovering from traumatic money experiences.
Stephanie has served as a financial coach for over 9 years. She specializes in helping women effectively manage their money to build a life they love and heal from their money wounds.
Former Financial Planner and Financial Advisor with 10 years experience in investing. Specializes in advanced investing strategies and building wealth.
"My partner and I are MUCH more intentional with our spending, which is helping us a lot right now. It feels good to be making intentional choices about money. It is a great way to get a foundation of financial literacy. The information is valuable and the program walks you through step by step. There are so many great webinars about relevant topics, too. It is worth every penny!"
"I now feel more secure in myself and my ability to take care of my financial needs and my household. I realize that these skills I'm learning now are essential to living a happy, confident, adult life. I'll never go back to the way I was before. Financial health is important to me and I learned I can do it! It's given me the tools to teach my child too."
"For the first time in my life I am excited about money and feel confident in my financial future."
"I'm confident that once my debt is paid off, I will begin investing and the snowball effect from that will carry me towards the future I deserve. It's also provided a framework for conversations with my husband about finances. Our overall household budget has improved considerably."
"I now have awareness of where my money is going and less fear about facing where I am at this point. It is bringing in reality, light, and some order. It is increasing my confidence and courage. Digging deep is hard. The psychological aspects of this program, well, GENIUS, Britt and Laurie-Anne!"
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